Is Your Marketing Pulling Its Weight?

Benchmark Your Marketing Capability today with Lagom Consulting’s Marketing Maturity Index

Marketing is often talked about as a “growth engine.”

But let’s be honest—most teams are too busy reacting to requests, running disconnected campaigns, or reporting on vanity metrics to function like a real engine.

And within those same teams—or across the wider business—different people often have wildly different interpretations of what “marketing” is and what good actually looks like.

Sound familiar?

At Lagom Consulting, we work with ambitious businesses across sectors—tech, financial services, professional services, and more—who want to grow smarter, not just louder. And one thing we see again and again?

Most companies think their marketing is in good shape.

But when you ask a few simple questions… the gaps start to show.

So we created the Marketing Maturity Index.

✅ Want to know where you stand? Take the Free Marketing Maturity Assessment now.

For best results, we recommend that multiple team members complete the assessment independently, then average the scores to get a well-rounded view of your organisation’s marketing maturity.

Who Is the Marketing Maturity Index For

This tool is ideal for:

  • CEOs and founders who want to pressure-test marketing before investing further

  • CMOs and Heads of Growth who want to benchmark their strategy

  • Private equity and VC teams reviewing their portfolios' go-to-market capability

  • Ops and strategy leads preparing for service launches, market entry, or scale-up

Whether you’re leading a lean team or a large function, this framework will give you clarity on where you stand—and what comes next.

  • Whether you’re growing fast, launching new services, prepping for investment, or expanding internationally, your marketing needs to keep pace.

    But without a structured way to assess it, you’re left guessing:

    • Are we focusing on the right activities?

    • Do we have the right tools and people in place?

    • How do we compare to our peers?

    • What’s holding us back from our next stage of growth?

    The Marketing Maturity Index gives you a clear, objective answer.

  • We’ve expanded the model to look at 7 core pillars, each essential to modern, scalable marketing:

    1. Strategy & Positioning

    2. Audience Insight & Segmentation

    3. Execution Across Channels

    4. Content & Creative

    5. Tech Stack & Automation

    6. Measurement & Optimisation

    7. Team Structure & Internal Alignment

    8. Lead Generation and Pipeline Contribution

    9. Brand Equity & Market Perception

    10. Partnerships & Ecosystem Marketing

    11. Customer Lifecycle & Retention Marketing

    12. Future-Proofing and Forward Planning

    Each area is scored on a scale from 1 (Foundational) to 5 (Best-in-Class), giving you a detailed view of strengths, weaknesses, and opportunities.

  • With your personalised maturity profile, you’ll understand:

    • Whether your brand and message resonate with the right people

    • If you’re using the right channels—and using them well

    • Whether your marketing stack is helping or hindering you

    • What your team can realistically achieve with your current structure

    • How well you're turning marketing activity into commercial results

    • The strengths you can build on, and the blind spots you may not know you have

  • Once you complete the Index, you’ll receive:

    • A personalised score across all 12 pillars

    • A breakdown of what each maturity stage looks like

    • The option to book a free, 30-minute review call with our team

    • Following a call, Actionable recommendations tailored to your level and aspirations can be put together by a member of the Lagom Consulting team.

    We’ll tell you what’s working, what’s missing, and what to do next.
    No jargon. No fluff. Just practical advice based on where you are.

Marketing Maturity Index: Frequently Asked Questions

  • You’ll answer a series of structured questions across 12 key pillars of marketing—from positioning and content to lead generation and planning. Each area is scored from 1 (foundational) to 5 (best-in-class). At the end, you’ll receive a total score and maturity level, plus the option to review your results with our team.

  • Yes. This marketing assessment tool is completely free to use. You’ll get your personalised score instantly, and there's no obligation to book a consultation.

  • The full assessment takes around 5–10 minutes to complete. For best results, we recommend that multiple team members (e.g. marketing, sales, leadership) complete it independently and average the scores to get a balanced view.

  • You’ll receive a summary of your results and a breakdown of your marketing maturity score. You can also opt-in to receive benchmarking data and recommendations or request a free follow-up session with one of our consultants.

  • Yes. The tool is often used by leadership teams and marketing managers to benchmark performance across internal stakeholders, align priorities, and build improvement plans.

  • The Index covers:

    1. Strategy & Positioning

    2. Audience Insight & Segmentation

    3. Execution Across Channels

    4. Content & Creative

    5. Tech Stack & Automation

    6. Measurement & Optimisation

    7. Team Structure & Internal Alignment

    8. Future-Proofing & Planning

    9. Lead Generation & Pipeline

    10. Customer Lifecycle & Retention

    11. Brand Equity & Market Perception

    12. Partnerships & Ecosystem Marketing

  • Yes. All responses are stored securely and will only be used for the purposes stated. You can opt out of follow-up at any time. We also ask for explicit consent if we plan to use anonymised results in future benchmarking reports.

  • Absolutely. The Marketing Maturity Index is a great starting point for reviewing your current performance, aligning internal teams, and identifying priorities for your strategy or growth plan.