Case Study: Growth Strategy and Marketing Implementation for a Compliance Consultancy

Client type: Professional Services - Compliance Consultancy

Project type: Retainer 

Overview:

The client is a highly specialised compliance consultancy operating in a niche market. They sought to elevate their visibility and enhance engagement with their target audience by focusing on specific service lines. With the help of a bespoke marketing strategy, the client aimed to increase targeted leads for their pre-determined service streams and establish a more structured and consistent approach to their marketing efforts.

Problem:

Before engaging with external marketing expertise, the consultancy had been conducting sporadic marketing efforts without a cohesive strategy. This ad hoc approach resulted in a lack of consistency across their communications, making it difficult to track or measure outcomes. Additionally, despite being in a field where thought leadership and client education are vital, they had not properly tapped into webinars as a medium to engage their audience or showcase their expertise.

Solution:

I worked closely with the client to define three key service streams that they wanted to push forward. For each of these streams, a bespoke marketing strategy was developed, including a detailed content calendar to ensure consistency and coherence across all platforms. This structure allowed the consultancy to focus its messaging and marketing efforts in a more targeted and measurable way.

In addition to the core strategy, I leveraged my personal network to identify complementary firms that could potentially partner with the client, opening additional revenue streams. These partnerships were then formalised, helping the consultancy diversify and expand their service offerings.

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